Appendix ~

Human vestigiality – the retention during the process of evolution of genetically determined structures or attributes that have lost some or all of their ancestral function in a given species – is the theme of this exhibition.

The branding is using human intestines (highlighting the vestigial appendix) as it’s key graphic element, but in a slightly experimental and playful manner. The exhibition’s visual representation is purely typographic, using a tilde (~) as a visual symbol for the human appendix, but still referencing the other meaning of the word appendix, which has real, practical use in museology.
BROSItoteposterkek

The boxes containing the elements of the branding are inspired by cabinets of curiosities, encyclopedic collections of objects whose categorical boundaries were, in Renaissance Europe, yet to be defined. As such, this form of presentation evokes an era where humans were to fully discover their own anatomy and the underlying science that shapes our bodies.

Branding